The Dreams of Dish Soap

STORYBOARDS (click images to view)

soapboards-copysoapboards-copy2soapboards-copy3I see sex selling everything from cars to toilets. It’s a compulsion of mine to unmask irony. I would always rather see the unconscious intentions than the conscious ones.

The trend of anthropomorphizing inanimate objects in commercials has a long history. I know what you’re thinking, “a cigar is sometimes just a cigar”.   That’s true, and an analyst should not always assume that conscious aims are covering for unconscious ones…   But, an animator should!

This Technicolor Chiquita Banana Spot from the United Fruit Company in the 1940’s is by no means engaged in gender play or innuendo…

In this drive-in intermission interstitial, the reluctant-yet-obedient hot dog is food for thought (hot dog at 2:10 mins)“Innuendo-and-out-the-other” I always say. This spot is still being shown at the 88-Drive-In Denver between features.

Soaking all this in, I channeled this animatic of “The Dream Of The Dish Soap” below. Any sense of the salacious here is entirely produced by your own dirty mind. This concerns soap, get your mind out of the gutter and clean it off in the sink.